Sophisticated ecommerce redesign, development and migration from WP to Craft Commerce for one of the largest independent bookstore in the world.
Goldsboro Books approached Creative stack for a modern, dynamic and more performant Ecommerce solution that would effectively solidify their existing position as the world’s largest first edition book store - The Home of Signed First Editions.
Goldsboro Books mission is to interest and inspire book lovers, readers and collectors with carefully curated finest quality signed books in the world and also deliver the best book buying experience for every customer.
Our Wireframing process helped us develop the Goldboro website service at a structural level by rapidly iterating the content and functionality on a page.
Nothing brings us closer to the functionality of the final design than prototyping. It is the prototype that brings to life the “experience” behind “user experience.
The design is completed using actual content from Goldsboro books; time to focus on polishing the details.
With Ad Spaces we Increased user conversions to important content.
Promotional campaign, running across different pages, promoting:
Craft Commerce turns your website into a fully featured e-commerce platform. You can manage your products, promos and sales, checkout process, shipping and customer orders directly from your website's control panel.
A fully integrated experience — Craft Commerce allows you to create relationships between your site content and your products. You can create newsletters from Craft admin interface using existing data, no more copy and pasting.
Both Craft CMS and Craft Commerce can be extended with custom plugins to provide you with the perfect solution.
UX/UI Usability Research
Responsive Web Design
Custom Theme + Craft Commerce CMS implementation
Extensive Google Analytics and Conversion Optimisation
Comparing the data between two similar data sets since the launch of the new and improved design we found:
59% increase in page views
45% more pages viewed per session for each user
20% session duration increase on the website
15% bounce rate decrease
500% increase in searches
searches done on the website as a first user interaction generated a 23% increase in product views
record sales recorded since redesign